Project Overview

This project focused on designing an innovative SaaS-based AI solution for influencer marketing agencies. The platform integrates AI-powered tools to help influencers and marketers overcome creative burnout and streamline their workflow. Through automated content idea generation, analytical insights, and multi-platform publishing tools, the solution simplifies content creation—allowing influencers to dedicate more time to audience engagement and strategic planning.

Problem Statement

In India's rapidly evolving digital landscape, influencers face three key challenges:

Creative Burnout: Daily content creation leads to mental fatigue and creative blocks.
Time Management: Maintaining consistent, authentic content across multiple platforms becomes overwhelming.
Audience Engagement: Creating relatable content requires ongoing analysis of audience preferences and behavior.

This project aimed to deliver an AI-driven, intuitive solution that addresses these challenges through automated idea generation, streamlined content management, and simplified publishing workflows.

Target Audience

Influencers: Content creators across major, mini, and micro-influencer categories who need to maintain consistent, engaging content.
Agency Marketers: Marketing professionals who oversee influencer campaigns and need robust tools for content scheduling and performance analysis.
Content Creators: Social media content specialists focused on building authentic connections while maintaining audience engagement.

LO-FI DESIGN

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Lo-Fi Image - 1 Dashboard

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Lo-Fi Image - 2 AI Chat Bot

Solution Design

The designed SaaS platform features:

AI-Powered Content Prompts: Generates tailored, data-driven content suggestions to reduce creative strain.